What We Do

Mobile Strategy

There is a lot to think about when developing an App for mobile devices. They are very different to internet sites. We can help you determine, for example:

  • What mobile platforms you should be considering
  • How does the mobile context of your users affect the services you want to offer
  • What pricing model makes most sense for your app
  • Whether a mobile website might be more effective

Requirements and Specifications

Getting the requirements for your App clear can be a challenging task – particularly if your team is new to the mobile arena. Getting this activity right can make the difference between success and failure of even the most compelling App idea.

We have years of experience in this process. We have perfected a number of different tools and processes to run requirements gathering and prioritisation meetings and are skilled at managing a mix of stakeholders as they sort the “must-have” from the “nice-to-have” features. The fact that we are an external party often makes it easier for us to facilitate these meetings.

From these processes we generate lightweight, manageable requirements specifications that all stakeholders can buy into and take forward.

Functional specifications are another key to the success of an App. Once the requirements are clear we develop light-weight functional specifications. We then often utilise rapid prototyping tools to fine tune design considerations and iron out functional issues early on. This saves a lot of time and reduces the likelihood of technology driving the design rather than the App requirements and user experience.

User Experience

User experience is of fundamental importance in App development. It makes the difference between a good App and truly great one. It doesn’t matter how good an idea is, if the user can’t use the app, or takes too long to get to the features they need, the App will ultimately fail.

We have many years of experience designing mobile Apps and always put the user experience first. An excellent user experience will make the App seem effortless to use. Designing Apps to be this simple can be very hard to get right. We have developed tools and tricks to get to the detail of the experience quickly and reliably.

Application Development

We concentrate our development on native iOS and Android Apps, but we also develop back-end servers or websites that connect to these Apps. It is important that the design and development process looks across the interaction of the service as a whole.

We have a lot of experience developing fully internationalised Apps – both on the mobile and web-server side.

User Testing

We believe the only way to really understand if you are meeting user’s needs is to test the product repeatedly, throughout the development process.

Over the years we have developed a rapid user testing process. This works equally well on mobile Apps, web sites and indeed any kind of interaction the user might have with your service.

We can run these user tests for you – or we can train a few members of your team to run these themselves such that you can build it into your requirements gathering and development process.


We have extensive experience of working as part of Agile teams.