Future Everything 2011 – Persuading people to change habits of a lifetime…of driving

Future Everything 2011

At this year’s Future Everything 2011 I gave a presentation (alongside sociologist John Urry, above) on how services can be used to help users modify their behaviour.

Our view is that simple “Skinner Box” schedules of re-enforcement can be used very effectively to help users bring about change they are interested in.

The whole of the visual and audio user experience of DriveGain is built around these principles.

You can find the Prezi of our Future Everything talk here.