Author: Simon East

Boy Diving Into Pool

Imperial Business School – VC Funding


I was invited by the Venture Capital club at Imperial Business School to talk about funding start-ups, alongside Modwenna Rees-Mogg and Talal Hakim. In my talk I gave a quick overview of the funding process for Cognima (my first start-up) and some of the things that can happen later on in the process. It was […]

MEX 2011

MEX 2001 – Sustainable Smartphone Apps


I was kindly invited my Marek Pawlowski to speak at the MEX 2011 conference on the subject of Sustainability in Mobile. In my talk I focused on how smartphone apps can help to change user behaviour  – illustrated by some of the UI designs in DriveGain that had worked (and not worked) in achieving this.