Monthly Archive: May 2011

MEX 2011

MEX 2001 – Sustainable Smartphone Apps


I was kindly invited my Marek Pawlowski to speak at the MEX 2011 conference on the subject of Sustainability in Mobile. In my talk I focused on how smartphone apps can help to change user behaviour  – illustrated by some of the UI designs in DriveGain that had worked (and not worked) in achieving this.